Jam sessions

This year we are adding Jam Sessions to the conference. This is a great opportunity for all attendees to share, brainstorm or troubleshoot anything they feel like in the world of CRO, AI and Growth.

Ever attended an unconference – then you know the drill. If not, here’s how it goes…  We are putting up a board of multiple slots for 25 minutes each. Anyone who feel like it can put up their name and topic and claim one of the slots. When the board is full it’s full!

When the Jam Sessions start - everyone can go to the session that seems most interesting. It doesn’t have to be a formal presentation. For example, If you just want to get some people in the room to discuss what AI tools they use in their daily work - Post it on the board.

Jam Session Speakers

Emma Lindahl
Head of ICAx

Emma leads ICA Gruppen’s innovation unit ICAx. With a diverse background that includes a PhD from Karolinska Institutet, roles in business development, design, product management, and teaching. Emma excels in integrating creative research strategies with cutting-edge technology. She emphasizes an experimental approach to strategy, new technology, business and human wants, so that innovation consistently can be translated into real-world impact.

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The Joy of Killing Projects – Jam Session

Greenhouse

Session Canceled Due to Unforeseen Circumstances

Killing isn’t cruel — it’s creative hygiene. Emma shares why innovation teams should celebrate endings as much as beginnings, and how to turn every kill into learning fuel.

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Mårten Schultzberg
Staff Data Scientist @ Spotify

PhD in Statistics, leads experiment design and statistics at Spotify’s experimentation platform, Confidence. He’s helped scale Spotify’s culture of experimentation from a handful of teams to hundreds, not by chasing new features, but by perfecting the fundamentals. Mårten argues that most organizations don’t need more tooling; they need cleaner thinking. His work blends academic rigor with product pragmatism, turning statistical nuance into something builders actually use. A seasoned university teacher and published researcher, he writes and speaks about how to bring scientific discipline to real-world experimentation.

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Most experiments fail – and that's exactly the point

Greenhouse

Location: Floor 2, The Library

Mårten shares insights from Spotify's 50,000+ experiments showing why their 64% learning rate matters more than their 12% win rate, and how AI is making experimentation more important than ever.

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Björn Alberts
Principal Digital & AI Advisor @ Eidra

With almost 30 years of experience spanning marketing, communications, and product development, he helps organizations navigate the shift to digitalization. His track record includes breaking records as CMO of the Volvo Ocean Race, transforming Mag+ (featured on stage by Steve Jobs when launching the iPad) into a subscription-based SaaS business with 500% revenue growth, and co-founding shipping optimization company Ingrid. Björn combines strategic vision with tactical execution, using his comprehensive experience and network of skilled professionals to create lasting change across automotive, fashion, finance, and sports industries.

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Navigating the AI-driven web of tomorrow – Jam Session

Greenhouse

Location: Floor 1, Room 8

Björn Alberts, Senior E-com Advisor at Eidra, explains how AI is transforming the customer journey and what it means for visibility and conversion.

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Anders Scheef
Product and Conversion Manager @ Conversionista!

Anders leads Conversionista’s team of CRO and experimentation specialists. With over 17 years of experience driving digital growth and development, he helps companies turn insights into measurable results through data, testing, and smart use of AI.

At the moment he leads the company’s AI transformation, using AI to scale experimentation and unlock faster, smarter ways of creating impact and new learnings.

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The state of AI in CRO – Jam Session

Greenhouse

Location: Floor 1, Room 4

Of course AI will be a big thing in the future - but more importantly - what is happening right now? What are the tools & methods people are using? And what results are people seeing? This discussion will be moderated by Anders Scheef, Conversionista's own AI lead.

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Kim Dahlroth
Experimentation Specialist & CRO-Manager @ Zebro Labs

Kim has worked with Conversion Rate Optimization (CRO) among the longest in Sweden and shares AI-powered CRO hacks that outperform (your) standard methods. With years of hands-on experience, Kim has developed techniques that deliver better results than conventional approaches.

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5 levels of design feedback using AI -YEAH! – Jam Session

Greenhouse

Location: Floor 1, Room 8

Do you design and run AB-tests? Lets learn from each other on how to get the best feedback from our friendly AI-gods of the internet. 
We will be using live sites as examples and you will be forced to say subjective things about design.

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