Schedule
Doors open
Arrive early to check in, grab your badge, and get settled. Take this time to meet fellow attendees, explore the venue, and get ready for a day full of learning and networking. Make sure to arrive at least 15 minutes before your first session.
Partner Lunch Sessions
Join one of our pre-event Partner Lunch Sessions for exclusive insights and discussion. Yes, there really is such a thing as a free lunch – and it comes with valuable insights. Seats are limited and not all event attendees will be able to join.
Make sure to arrive at least 15 minutes early (11:45) to check in and grab your lunch before the lunch sessions begin.
Lunch Session: Amplitude
From Data to Growth: How Loop Drives Results with Analytics, Experimentation, and AI” Explore how leading teams scale growth by uniting analytics, experimentation, and AI
Location: Greenhouse 2, floor 7
Lunch Session: Optimizely
From Web to Features: Scaling Experimentation in the AI Era – How do you move beyond traditional A/B testing and embed experimentation into your entire product journey?
Location: Historical Room, Floor 6
Lunch Session: Kameleoon
Meet PBX (Prompt-Based Experimentation) - The new way to build experiments in minutes with AI
Location: Greenhouse 3, Floor 7
Welcome to CJAM 2025 – Main event starts
Our hosts will walk you through what’s coming up and share a few tips to help you get the most out of the day. Whether you’re here to learn something new, meet people, or just get inspired, you’re in the right place. Let’s kick things off together. ✨
You are what you measure (Keynote)
Join David on this journey of seeing how changing your measures of success lead to vastly different outcomes. Disney, basketball, football and cobras are all likely to feature in this question for true personalization.
How to craft landing pages that read good and convert good (Keynote)
The biggest problem with crafting landing pages that convert? It's knowing where to even start. In this hands-on session, Eden will walk you through a battle-tested template you can use as a guide to help you craft high converting landing pages (better than AI can) -- even if you don't have a full-time copywriter on your team.
Experimenting on the unconventional - Creating an experimentation program on reducing operational costs (Keynote)
This session explores how shifting the experimentation mindset beyond conversion can unlock value in overlooked areas of the business. Learn how applying test-and-learn principles to operational costs can drive impact just as powerful as traditional growth metrics.
20 years of (in)validation - The evolution of experimentation at Booking.com (Keynote)
Booking.com is a super heavy weightier in experimentation, and it took them 20 years to get where they are. Learn the detailed steps of embedding experimentation in your culture and make it critical to your long term success.
Optimizing Websites for Sustainable Choices (Keynote)
CRO people use their evil magic to get people to click more and buy more stuff they don't need - right?! So what we do is, by definition, not sustainable - right? Not so fast. In this session you'll learn how to drive sustainable business practices without sacrificing long-term profitability. Using real-world examples and research-backed strategies, you'll discover actionable ways to nudge customers toward better decisions, through simplicity, transparency, and perceived value, avoiding greenwashing, and aligning business growth with environmental responsibility.
Design for Impact: Rally Your Team Around a Process that Drives Growth (Keynote)
Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.
Ending notes
Final thoughts and key takeaways, our hosts will share closing remarks and highlight moments from the event.
Dinner, drinks and & after work
Join us in for some well deserved drinks and delicious dinner.
Jam Sessions - Unconference Style
We've already announced talks ahead of time, and now it's your turn to take the one of the stages in true unconference style. Anyone can claim a 25-minute slot by posting their name and topic on the board - no formal presentation required, just bring your expertise and curiosity about CRO, AI, and Growth.
Most experiments fail – and that's exactly the point
Location: Floor 2, The Library
Mårten shares insights from Spotify's 50,000+ experiments showing why their 64% learning rate matters more than their 12% win rate, and how AI is making experimentation more important than ever.
5 levels of design feedback using AI -YEAH! – Jam Session
Location: Floor 1, Room 8
Do you design and run AB-tests? Lets learn from each other on how to get the best feedback from our friendly AI-gods of the internet.
We will be using live sites as examples and you will be forced to say subjective things about design.
Jamming with AI: Automating Experimentation & Analytics – Jam Session
Location: Floor 1, Room 14
Daniel will demonstrate how Amplitude and AI can collaborate to automate the future of experimentation and analytics. You’ll explore how to build intelligent agents that monitor product metrics, surface insights, and even trigger experiments in real time. Expect a live walkthrough of agent creation in Amplitude and how to use Model Context Protocol (MCP) capabilities to supercharge your data with AI; helping product and marketing teams come together to learn, decide, and act.
The state of AI in CRO – Jam Session
Location: Floor 1, Room 4
Of course AI will be a big thing in the future - but more importantly - what is happening right now? What are the tools & methods people are using? And what results are people seeing? This discussion will be moderated by Anders Scheef, Conversionista's own AI lead.
The Joy of Killing Projects – Jam Session
Session Canceled Due to Unforeseen Circumstances
Killing isn’t cruel — it’s creative hygiene. Emma shares why innovation teams should celebrate endings as much as beginnings, and how to turn every kill into learning fuel.
Open Slot – Jam Session
Location: Floor 2, Room 5
Please reach out if you would want to present!
Navigating the AI-driven web of tomorrow – Jam Session
Location: Floor 1, Room 8
Björn Alberts, Senior E-com Advisor at Eidra, explains how AI is transforming the customer journey and what it means for visibility and conversion.
Profitable e-commerce ❤️ CRO
Location: Floor 2, Library
How Ratings Drive Conversions
Location: Floor 1, Room 14
It s not news that displaying ratings and reviews on your web site drives conversions. But you can do it in many different formats, and at various places in the funnel. Learn from a pro how and when to use ratings and reviews in order boost store performance.
Meet PBX (Prompt-Based Experimentation)
Location: Floor 1, Room 4
The new way to build experiments in minutes with AI.
Open Slot – Jam Session
Location: Floor 2, Room 5
Please reach out if you would want to present!
Drinks, Mingle & Networking
Unwind with a drink and connect with other attendees. This is your chance to swap ideas, share stories, and make new contacts in a relaxed setting. Enjoy the conversation and the company.
Platinum Sponsors
Kameleoon is a powerful and easy-to-use optimization platform founded in 2012 that combines A/B testing, full stack capabilities, and AI-powered personalization in a single, unified solution. Their platform brings marketing, product, and engineering teams together to experiment effectively and drive measurable growth.
Optimizely is a digital experience platform built to help businesses optimize and personalize every customer interaction. Our experimentation and personalization solutions enable teams to test, learn, and adapt with confidence — from web and product experiences to campaigns and features. With the addition of Warehouse Analytics, Optimizely helps marketers and product teams bring together data from across the business for deeper insights, smarter decisions, and measurable growth.
Amplitude is the #1 AI-powered digital analytics platform, built to help teams turn data into better digital experiences. With Amplitude, you can uncover the “why” behind customer behavior, experiment with confidence, and optimize every step of the digital journey.
The platform combines analytics, experimentation, and personalization in one place, so you don’t just see what’s happening, you understand why it’s happening and how to improve it. From increasing sign-ups and reducing drop-offs to boosting retention and lifetime value, Amplitude gives organizations the insights they need to build digital experiences that convert and grow. Today, over 2,700 leading brands, trust Amplitude to accelerate decisions, maximize ROI, and deliver customer experiences that drive growth. Whether you’re scaling your first experiment or orchestrating advanced personalization, Amplitude helps you move from raw data to real customer delight, faster.
Gold Sponsor
Etals is an AI-powered solutions company built on years of eCommerce expertise, now serving businesses across industries. We harness cutting-edge AI technology to solve complex content and data challenges—from copywriting and translations to product enrichment, search optimization, and beyond. Our versatile platform seamlessly integrates with existing systems, automating workflows and eliminating manual data handling. Whether you’re facing unique challenges or envisioning new ways to leverage AI, we have the expertise and tools to bring your ideas to life and help your organization work smarter
Venue Sponsor
Eidra is a consultancy collective driven by the conviction that business transformation requires a combination of management consulting and best in breed expertise in creativity, engineering and data.
That’s why we’ve gathered the best in breed companies, and designed a model for how to orchestrate our common capabilities and collaborate deeply with our clients.
